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Is it time for a fresh new look?
This winter, invest in something that’s comfy, cosy, and stylish. Something that won’t break the bank. Something that will fit you even after you splurge a little too often on that winter comfort food.
Head for the homewares and get yourself some new furniture! Whether you’ve been renovating, building, buying, or you just want to shake up your interior style there’s a new store in Toowoomba that has everything you need.
Modern, simple and looks designer, but without that high-end price tag…
James Lane opened in Toowoomba in November last year in the big homemaker centre out near Kmart (they’re next to the Good Guys, you can’t miss them).
They’re pretty new on the scene – the Australian owned company only launched in February 2016, but have already grown quickly. You’ll find bedroom suites and mattresses, tables, couches, shelving, prints and accessories all with a contemporary, sleek look. The selection is modern, simple and looks designer, but without that high-end price tag.
Recently I was invited to check out the Toowoomba store and have a chat with their senior salesperson Michelle Fox. To give you an expert’s take on their most eye-catching looks I took along Toowoomba Living’s interior style contributor Shantinie Murphy from Lot Seventy Nine too. Have a look at our video of our shopping trip!
Clean lines, soft colours, modern style
James Lane has a preference for natural materials like timber, concrete, glass and marble. While these classic looks never go out of style Michelle says they’re currently firmly in the trend spotlight.
“We do sell an large amount of concrete; it’s on trend at the moment,” she says. “Earthy, Tuscan tones are really big at the moment. I think the trend is clean lines, simple colours, and not being too fussy with things and then just dressing things nicely with beautiful accessories.
“I think James Lane offers a quite of point of difference in Toowoomba, beautiful contemporary products but at an affordable price.”
Clockwise from top left: Byron Elm Coffee Table, Elly 1 Seater Sofa, Springbrook Chalk Veneer Bookshelf, Valencia Polished Concrete Coffee Table, Santorini White Marble Vase.
Michelle’s one of three lovely salespeople at James Lane. They all worked together in the business that was previously at the site so they’re experienced in helping you pick out the best pieces for your lifestyle.
“People either have a blank palette where they’ve got a brand new home and they come in with their floor plan and their swatches and we fit out the whole home, or it might be someone who wants one or two pieces,” Michelle says.
“It’s kind of exciting to go through that process with people. While we’re not trained stylists ourselves we’ve got a fair idea of what looks good, what the current trend is and how to mix and match things.”
The team works with different local stylists, so if you need some expert help staging or styling your home James Lane can refer you to someone.
They sell bed frames and through sister company Sleeping Giant, mattresses too. Head in for a bounce test.
Flexibility and affordability
One of the cool things about James Lane is the amazing flexibility. There’s a range of sizes, materials and price points to choose from.
If you want, you can grab a quality replica Eames plastic chair from about $39, or you can get a bit fancier and choose a structured timber chair for $300. Like the look of marble but can’t afford the real stuff? Their faux options look just as good.
Shant and I loved that their dining tables are totally customisable. If you like the table top but aren’t keen on the legs it’s no problem. Mix and match what you want. Try out all the different combos online yourself, or head into the store for expert advice.
Enzo Corner Modular Sofa, Dina Broadhurst framed poster, Merida Urn, Daintree Coffee Table. It’s pretty cool that the prints are by Australian photographers and are exclusive to James Lane too.
Michelle says while some special, customised orders can take a bit longer generally you won’t have to wait long to get your hands on your goods.
“We’ve got quite an extensive storeroom out the back so there is a lot we can do straight away,” Michelle says. “If it’s in our Brisbane warehouse it’s usually a week away. If that’s out of stock we have a warehouse in Sydney – and that’s two weeks away.”
Plus they deliver to homes and offer an assembly package, even though most things in store are super simple to put together.
Lot Seventy Nine Finds
Swipe through Shant’s Instagram and you could be looking at a product catalogue for James Lane. She shares the same sleek, modern, yet cosy style.
Shant’s in the process of building her second house (check out the progress on Instagram) so her lap around the store ended in a serious shopping list!
Here’s Shant’s round up of key pieces she loved from James Lane.
Clockwise from top left: Nordic bed, Camden Chalk Veneer table, Elly 1 seater, Byron console.
The Nordic bed has a gorgeous soft timber look and includes the bed frame and bedhead. I love the legs, which give the bed that Scandinavian look and would look beautiful and fresh with some white linen.
I adore the versatility of the console table. They can be used in the hallway, entry, or against any spare wall. Just pop some flowers and your favourite photo to complete the look. The Byron has sleek black legs and the marble look top will mean it’s always on trend.
The buttoned backrest and the oak Scandi style legs are my favourite parts of this armchair. The Elly also comes in a two and three seater couch allowing you to pair your armchair with the sofa. The dark grey can be styled beautifully with a pink or light grey cushion. Oh, and it’s super comfy too.
Most kitchen benches will have a space for a couple of bar stools and it gives that extra breakfast bar option. I love the dark wood on these stools. They will complement all colour schemes.
The fabulous thing about James Lane is the ability to design your own dining table. You can choose from a range of on trend leg and table top designs and then choose from three table sizes. They also have some great designs for smaller round tables too.
If you’re yet to discover what Michelle calls Toowoomba’s best kept secret you’ll find James Lane is open Monday to Friday 9am to 5.30pm, Saturday 9 to 5pm and Sunday 10am to 4pm. They’re located at Shop 2, 3 Hurstway Crescent, just head past K-Mart Plaza, find The Good Guys, and you’ll be there. Follow them for style inspiration on Instagram and Facebook, and you can also get a hit of inspo from Shant at local interior and building blog Lot Seventy Nine too.
This is a sponsored post and all opinions are my own. Product images courtesy of James Lane. Feature image is the Genoa 5 Seater corner sofa, Dina Broadhurst framed poster ‘Palm Breeze’, Daintree Coffee Table with glass top, E candle.
